Fame or Riches?

The the question that one who has the intention to start a business has to ask before commencing with the registration of it or working around the idea/ product is, do I wanna be famous or be rich? This is how Abednigo Tau of Tuta-Me see it:

Recently I came across a South African Entrepreneur who was being interviewed about some of the challenges and failures he had experienced in his clothing retail business, the business is mainly from what I can gather a consumer facing business. Right after watching the interview I went onto social media to see his Instagram account, and there it was , his title , •Celebrity Entrepreneur• , this lead me to ask an introspective question to myself , do you want to be famous or do you want to be rich? In my mind celebrity entrepreneur is a paradox , and oxymoron , two contradictory words that should not follow each other. Look-at my English , Mrs Meyer, my English teacher would be proud .

You see as a big movie star, musician , rockstar, you get to have your cake and eat it, you get to be both famous and rich , but in the world of entrepreneurship , very very few entrepreneurs are both rich and famous, and when I mean very few, it’s just Jeff Bezos, Zuckerberg , Elon. There are no Robert Downey jnr in Entrepreneurship, there is only iron and hard steal that you have to chisel through. I think the reason people want to be famous or well known entrepreneurs is because they haven’t understood their business models and what it will take for those models to work.

You see 2 years ago if you had said to me , Abed are you a fan of B-C or B-B models , I would have thought you are talking about… well hmm, all guys know what I was thinking here. You see I was not familiar with this lingo of business to consumer or Business to business models, however I have come to believe this is the epicenter of all business and why businesses fail. Very few people apply their minds to ensuring they not only understand their business model but understand who the customer is for their product and service.

Quick summary, business to consumer models , you sell your product directly to a consumer who uses and enjoys the benefit of your service or product. Business to business models, your customer is typically another business here. Examples here are , when you buy clover milk from Pick and Pay, pick and pay is in the business to consumer market , they are selling a product directly to you , the end consumer of the carton of milk. When clover sells the milk to pick and pay, they are in a Business to business model , their customer is Pick and Pay, even further , a farmer who produces the milk is also in the business to business market, he sells his milk to clover , if you want to take it a little further , the packaging company , the delivery company for the milk , the company that adds preservatives, all these businesses are operating a business to business model with clover or pick n pay being their customers.

The problems with a business to consumer model , in my minds eye are simple , you have to build a brand , which means years of spending advertising budget, people need to know you exist , you need social media campaigns, billboards , google ad words, you need to become famous. you see business to consumer businesses are hard , no one tells you that, they are driven by volumes because mostly you are targeting a larger number of consumers. These markets also very competitive , any product that you can think of that is consumer facing has fierce competition from established monopolies and oligopolies, 98% of the time you cannot compete with their marketing teams, budgets , and balance sheets and their bloody bill boards, imaging launching a retail bank currently with all of Absa’s billboards, I swear next week they doing a color run for South Africa and they painting the sky red, I digress.

What fascinates me the most though is that when people quit their jobs or think of entrepreneurship they want to do a business to consumer model, they want to open a restaurant , a hair and beauty salon , a food product business for consumers, a bar, then next cool Chesa Nyma , these are the businesses that I call famous businesses . I know this because I too was a part of this. (Nothing wrong with these businesses but know the challenges upfront)

You see at the braai , everyone knows the guy who is in a business to consumer business , if I asked everyone who is the owner of Saint , Gemelli , 75% of the people would know the answer , but if I asked you who is the biggest tooth pick provider to all the restaurants in the country you don’t know that man or lady, yet I can tell you right now without even meeting the owner they are richer than any restaurant owner. Who is the biggest supplier in the country of those small sugars and salts you have at all restaurant tables ? I could go one.

You see no one will ever invite the guy who manufactures tooth picks and straws to come give a talk at the next Finance Indaba , they would rather have a business to consumer entrepreneur , why? Because they famous right ? We all know them , they on TV, their brands are in our face , you see while your favorite chef and restaurant struggles to pay the rent and employees , he is still sending the R3000 per month to the tooth pick manufacture, here is the secret , so are all the other 200 restaurants in that area , that your favorite chef and restaurant has to compete with , because he is in a b-C market , and when the restaurant closes down eventually , the tooth pick manufacturer is not worried, soon a new tenant will take up the lease to attempt his business to consumer restaurant business and continue to send him the R3000 that the previously failed restaurant was sending. All the while , you and I haven’t heard of this tooth pick manufacturer.

Don’t get me wrong, business to consumer markets can work , there are many examples of successful restaurants , “Uber of “ businesses , nail and beauty bars etc, but they are hard core , this does not mean that business to business markets are easy , but you generally don’t need a lot of clients in the business to business space, the tooth pick manufacture needs 20 restaurants and he is a R60-80k Business per month, the restaurant needs to seat hundreds of clients per day to get to the R80k, he has to sell his product hundred of times to achieve the result of the business to business model. And he also has to deal with the patrons who buy 1 coffee and sits there for hours for the free WiFi . I have done this plenty times.

Business to business has its own challenges too, the sales cycles are longer , you need to demonstrate problem solving solutions rather than experiences and features such as  in the consumer markets , however it’s bigger Cheques and more sustainable earnings because generally its contract driven. You cannot contract your patrons to have dinner at your your restaurant every night, yet the tooth pick and straw manufacturer have retainer agreements with the restaurant.

You see I have boiled it down to this , the human experience wants to be famous , we want to be invited to speak, as a guest speaker , we want to be Zuckerberg , we want to be in the front. The older I get I want nothing to do with this , I have learnt the biggest secret , the most successful business owners are the ones we haven’t heard off mainly because they don’t service a consumer market , you see we all have heard of Roy Croc , and Mac Donald’s , but if I woke you up in the middle of the night and said “who is mac Donald’s biggest lettuce supplier , or tomato supplier “ you wouldn’t know , because they are not famous , they are in a business or business model but you can find them on Malibu beach guaranteed.

This is a long way of saying, understand the challenges of the markets your operate in , are you a consumer facing business or business facing , and do you understand the pros and cons of each? I certainly don’t have a blue print , but I think it’s important to know upfront what you in for

As a true test always ask yourself when you wear your favorite Levi’s jeans tomorrow , I wonder who provides Levi’s with their buttons for their jeans, yip thought so, you don’t know, but that owner is sitting somewhere on an island.

Do you want to be famous or do you want to be rich ? Go and find youth tooth pick solution.

8 Ways to Make Money as a Blogger

That aren’t ads or affiliate links in your blog.

Photo by Kaitlyn Baker on Unsplash

There are many ways you can make money from your blog.

The main ones we hear about include having ads on your blog, using affiliate links, and upselling your readers whatever you’re trying to sell, such as creating a blog post about the top 5 best ways to market your ebook and then having an ad at the bottom for an inexpensive workbook or guide with more book marketing tips or your own ebook.

You can also be part of Medium’s Partner Program and make money monthly based on how many claps your stories get.

But what about using your blog as a jumping-off point, as opposed to the blog earning money?

HERE ARE 8 WAYS TO MAKE MONEY AS A BLOGGER:

  • Become a freelance blogger. There are many companies who need regular blogs written for their sites, and many digital marketing agencies who use freelancers to write blogs for their clients. You can also write and contribute articles to online publications who pay. Here’s a list of more than 100 sites that pay for articles from FreelanceWritingGigs.com.

Being a freelancer doesn’t mean you have to do everything (copywriting, editing, etc.) or do it full-time. You can pick up a client here and there or contribute an article now and then as you want. It can be a great way to earn a little extra money without committing to it full-time. If you want to find clients without cold messaging, you can check out one of the sites I use sometimes, ProBlogger.

  • Use your blog content to write a book. If you write about one subject or topic often, consider packaging your blogging content into a manuscript and expanding on the information, giving examples, and adding more. You can easily use your blog content as the starting point of a book!

Having a published book gives you more authority and perceived credibility and positions you as a subject-matter expert. This will open up a new revenue stream and will also give you more opportunities for getting clients and raising your prices.

  • Start a podcast. You can start a podcast for free on platforms like Anchor Stitcher, SoundCloud, Buzzsprout and many more. Your podcast can have sponsors and ads on it, generating revenue, and you can get it on all the main streaming services. You can also put it on your website as an additional service.

Some podcasts even charge guests a fee to be featured when they get large enough, giving you a larger potential to make money. Also, podcasts open you up to an even bigger potential audience.

  • Start a YouTube channel. Similar to starting a podcast, you can turn your blogs into video and give your stories new life with audio and video. You can add graphics, text, pictures, do screensharing presentations, interviews, and much more.

YouTube ads bring in money as your channel grows and you can choose a ton of different search terms. You’re also able to edit your titles and descriptions if you need to as you go.

  • Create a free or inexpensive webinar. If you are an expert in something and use your blog to teach others, think about offering a free or cheap webinar to teach them in a different format.

Your webinar will also act as a lead generator, gathering emails and names of people who watch it, giving you warm leads to sell them your book, advertise your podcast, send newsletters, and potentially turn them into clients.

  • Create an online course. You may not want to do a short webinar or perhaps what you teach is too intricate or technical to teach in a shorter format like that. You can always jump into a longer course to teach groups. You have the option of creating and marketing it yourself (it’s tough but doable) or using an existing platform like Udemy or Coursera, where you can create a course or five and put it on their platform, they will help with marketing and promoting your course and pay you based on how many students enroll.

Many people have been successful in creating a passive income on sites like Udemy after creating a structured, polished, informative course. I’ve been looking more and more into this and check out this Quora thread about Udemy and earnings.

  • One on one or group coaching. If you are teaching people anything, you can offer coaching to help them. Many people I know had never heard of a book coach until I decided to become one.

If what you write about is applicable, offering coaching for individuals or groups (for example, business or life coaching or social media marketing) or consulting with companies (for example, if you’re an expert in data security or marketing or sales or efficiency). Almost anything can be made into a coaching situation, as everyone has some expertise to share and many people want or need to learn!

  • Become a paid speaker. If you have a couple of topics you can speak on well and have a blog with followers and readers, you can use your blog as a launchpad for speaking gigs.

Most people don’t realize this, but if you want speaking gigs, most of the time the gigs don’t come to YOU, you go find THEM and pitch yourself to the organizers as a speaker. So, you would look for conferences, conventions, or school events that you think you’d be a good fit for, then reach out to the organizers to introduce yourself and the topics you speak on. They would check out your blog or podcast or whatever you provide them and decide if you’d be a good fit for their event. Similar to how you have to pitch your stories to a publication, you pitch yourself to speaking opportunities.

THERE YOU HAVE IT.

Eight different ways you can use your experience as a blogger to launch into different money-making opportunities.

What did I miss? Are there any not on here that you do and make money from? Let us know in the comments!

Jyssica Schwartz: Entrepreneur, writer, editor, book coach, cat lover, weirdo, optimist. Author of “Write. Get Paid. Repeat.” and “You Are Not Alone.”

5 Time Management Tips That Will Boost Your Career

Last week I discussed my one tip that will help your career more than anything else. Along with continuing to learn one new skill every year, there’s something else that will help you to be successful: Being in control of how you spend your time.

I’m often asked, “How do you get so much done in one day?” and my response is always this: “Simple. I schedule my workload every day.”

When a friend of mine asked that question and heard my response she was horrified. “Oh, I could never do that. I’m just not a structured kind of person. I’d rather see how my day is going and how I feel, and then decide what I work on throughout the day.”

Everyone has differences when it comes to the way they approach their work. My friend happened to be the type of person who liked living from one moment to the next, handling things as they arose. But the issue was that she wasn’t receiving the pay raises or promotions she had been hoping for.

So I gave her a fun little exercise to do: Document what she did every hour of each day at work for one week. When we sat down to chat afterwards, she was almost bursting to talk. “I can’t believe how much time I’ve been spending on emails! And I also realized how much I get distracted from what I planned to do and end up doing something else.”

Sound familiar? It can be easy to get sidetracked at work when you don’t have clearly defined goals for what you’re trying to accomplish each day. If you want to achieve your career goals, one of the first skills to master is time management. Here’s how:

Find out where your time goes. Track your time for one week and then analyze the results.

Plan ahead. Sit down in a quiet location for 15-20 minutes and plan your week ahead. Write down the key projects and tasks you need/want to accomplish.

Prioritize. Rank your list so you can see the most important activities all the way down to the least important.

Block time on your calendar. Schedule the time you will need to complete your high-priority tasks and projects that week. Then, block out time for your medium-priority activities. If you’re out of time for the lesser priority items, you may need to push back on certain requests, ask for more time or work longer hours.

Carve out email time. Set aside specific times for checking your email, such as at the beginning of the day, right before and after lunch, and at the end of the day. Avoid checking email except during these times, as it can become a huge time sinkhole and distract you from your high-priority work!

The more disciplined my friend became managing her time, the more of her professional goals that she was able to accomplish. All it required her to do was to reframe her thoughts from “I wonder how my week will be?” to “Here’s what I’m going to accomplish this week.”

Lisa Quast – Forbes

An Influential Thought Leader Live By These 3 Principles

I live my life by a few very basic principles:

  1. If you only focus on how much you can give, you never have to worry about who takes and doesn’t give back.
  2. There is no sense in debating the strategy of something unless the ship is already moving (“You can’t steer a stationary ship”).
  3. You are both what you say you are—and what you do on a daily basis.

In short: I care far more about the process than I do the destination. Because I’ve learned there is no destination to begin with unless a process is in motion.

When it comes to marketing and “messaging,” these basic principles don’t adjust much:

  1. If you only focus on how much you can give, the less you’ll have to sell.
  2. There is no sense in debating the strategy of something unless the ship is already moving (“You can’t steer a stationary ship”).
  3. You are both what you say you are — and what you do on a daily basis.

I’ve built a career for myself explaining these principles to other people.

When I first started writing on Quora when I was 22 years old, fresh out of college, my only intention was to write things people wanted to read.

My dream was to become a successful author.

In the process, I learned the art of “writing things people want to read” is actually an extremely valuable and versatile skill set. It’s the reason why, at 27 years old, I’ve found myself with “a seat at the table.” I am constantly the youngest person in the room. I am never (not by a large margin) the wealthiest person at the dinner. I spend more time talking to people whose net worths are north of $50 million than I do my own 20-something peers—that’s just the nature of working exclusively with C-suite executives and successful serial entrepreneurs.

Principle #1 for me is to give 100x more than I ask in return.

This has stabbed me in the back a number of times.

I’ve had people steal my work word-for-word and put their name on it. I’ve had people offer “mutually-beneficial partnerships” where they extracted as much value as possible without giving anything in return. I’ve had people ask for my help with a handshake and a promise that they’d return the favor—and then went MIA. I’ve had people sign contracts with me, only to pretend like they never existed.

But those wounds pale in comparison to the opportunities I’ve gained as a result. By giving, and giving, and giving, for every two of those unfortunate circumstances there are two hundred other positive results.

Someone stole my work. Sucks.

Lots and lots and lots of other people saw my work, loved it, and paid me handsomely to do the same for them.

Someone didn’t return the favor. Sucks.

This morning I woke up to 5 inbound consulting emails, 2 referral emails, and a new client.

If you want to become a thought leader in your industry, this is just part of the game. It’s the people who spend (waste) more time counting their losses and chasing down old promises that lose sight of the next they need to take. And it’s the people who are so afraid to give, that probably don’t have much worthwhile to give in the first place.

Principle #2, “You can’t steer a stationary ship.”

The worst mistake a writer can make is to sit there brainstorming, tapping his or her pen on the desk, refusing to put down the first word.

Because any good writer knows the moment that first word comes out, oh well then the second one goes there, and the third one comes next, and well what if we changed the second word so then we could use this forth word—and so on, and so forth.

That’s because nobody “brainstorms” a novel. Just like nobody “brainstorms” a great product or service or company. Building anything requires doing, and then reflecting. Doing, then reflecting.

As a mentor of mine used to say, “Brainstorming is like mental masturbation. It feels good, but does it really get you anywhere?”

The vast majority of advertising and public relations firms like to position themselves as “strategy experts.” Everybody loves being the strategist. It’s way more fun to sit at a table and “brainstorm” really great ideas, show up, wave your hands around and paint verbal pictures of a better future, and then close out the presentation with, “Now you just have to find someone to execute it.”

I find that entire charade to be an incredible waste of time.

You know at the end of The Big Short when Mark Baum asks, “How much bigger is the market for insuring mortgage bonds than actual mortgages?” That’s pretty much advertising in a nutshell. People would much rather direct traffic than drive themselves (lots of wordplay in that sentence).

Whenever a client asks me, “What’s our strategy?” my response is, “Start with a few broad topics, and go from there.”

Some people don’t trust this process. I honestly don’t know any other way.

Going back to 22-year-old Cole writing on Quora, I didn’t sit down that first day and said, “Here’s how this is all going to play out.”

Not even close.

I sat down. Wrote my first Answer. Scrunched my face because it wasn’t my favorite. Forced myself to hit Publish anyway. Went to sleep unsure of what I had written. And then woke up the next day and did it all over again.

900+ Quora Answers400+ Inc Magazine columnsa book, and hundreds of guest blogs later, and I’m the 27 year old they bring in when they want their company’s message not to get lost in the noise. And the reason people trust me when I say, “The strategy is to start and adjust from there,” is because I write every single day. My body of work online is a testament to my unique approach.

Which is why I tell people all the time, if they want to become an influential voice in their industry, you can’t just sit there and think you’re going to have it all figured out before you start. At best, pinpoint a 30,000 foot goal, work backwards to come up with some general concepts, and then begin.

Principle #3: You are both what you say you are — and what you do on a daily basis.

Over the past 5 years, I have turned well over 100 people into industry thought leaders.

These are people who came to me—everyone from peers and friends, up to C-level executives—and wanted to know, “How do I build a personal brand, similar to what you’ve built for yourself?”

Going back to Principle #1 here, I’m going to give you the same Answer I tell anyone and everyone.

It’s a pretty simple process:

  1. What do you know? What are you an expert in?
  2. How do you know what you know? What taught you? Who taught you? What was a moment in time where you learned that lesson?
  3. Say those two things, over and over again.

The people who really listen when I share this advice with them have gone on to see the exact same results.

  • They started writing regularly on Quora and/or Medium.
  • They changed their bio to say, This is who I am and this is exactly what I do.
  • They started writing from a place of experience, sharing both what they know and how they learned it.

I’ve watched and helped people take this advice, put it into practice, and rack up millions of views on their content. I’ve watched them get republished by major publications. I’ve watched them become advisors on massively successful projects. I’ve watched them make huge leaps in their careers, all because they claimed their land and trusted the process.

I have more emails than I can count from people who have read something I’ve written, applied it to their own messaging, and seen its impact.

Now, here’s what happened to the people who failed to listen:

For every one of these success stories is a whole handful of people that want the “shortcut.”

  • They want their first article to go viral (it won’t).
  • They want every article to include the phrase, “…and that’s why we created our amazing patent-pending product that is revolutionizing this billion dollar industry.” (nobody cares—that statement doesn’t add value to the reader)
  • They want to know how they can get more press (if you trust the process this happens on its own).
  • They don’t want to share anything personal but they want to stand out (that’s like saying you want people to see your light but don’t want it to be dark outside).
  • They want all the big, shiny results, but only want to put out a few pieces of content (even Richard Branson and Elon Musk have to stay active on social media to stay relevant).

This is precisely why I say: You are both what you say you are — and what you do on a daily basis.

Imitation thought leaders are really great at the first part of that sentence.

They pay a PR firm to make sure columnists are saying incredible things about them: (“Enter: CEO Name, who has been amazing for over 20 years.”)

Their website is covered in self-promotional copy devoid of any substance as to how they actually do what they do: “We build meaningful partnerships between likeminded consumers and synergistic partners.” (Whatever that means)

They pump out content rigorously sculpted by an internal communications team that does absolutely nothing for a reader except push the company’s agenda.

But real thought leaders know their priority should always be on the second part of Principle #3.

and what you do on a daily basis.

You can’t expect a press piece to move the needle very much if the columnist is talking about what a powerful voice you are in your industry, only for a reader to Google your name and find a bunch of empty social profiles—or worse, nothing at all.

You can’t expect people to be loyal to you and your words if you aren’t loyal to them and their desire to learn something from you on a regular basis.

You can’t expect an ad to make someone sit back in their chair and say to themselves, “Wow, I really agree with that. I need to reach out to them. I need to work with this person.”

I don’t run ads. I don’t have a PR firm.

And yet, the exact type of person I want to work with shows up in my inbox on a daily, or at least weekly basis. How they found themselves writing me an email wasn’t because I tricked them into a funnel, or I had someone else talk about how great I am. They reached out to me because of pieces like this, where I shared 1) what I know, and 2) how I learned it—and the message resonated with them.

I’ve been shouting these things from the rooftops since Day 1:

  1. If you only focus on how much you can give, you never have to worry about who takes and doesn’t give back.
  2. There is no sense in debating the strategy of something unless the ship is already moving (“You can’t steer a stationary ship”).
  3. You are both what you say you are — and what you do on a daily basis.

Becoming a thought leader, working with the people you truly want to work with, attracting an audience, attracting the right kind of attention, even building a business around yourself isn’t rocket science.

It’s just, in order to do it well, you have to be willing to do 3 things most human beings struggle to do in their everyday lives:

  1. Focus on giving more than worrying about who is going to take and not give back.
  2. Trust the process and get to work before you fully understand the destination.
  3. Do it on a regular (daily) basis.

That’s it.