How To Become A Consultant

There is certainly something attractive about a consulting gig. Being your own boss. Setting your own hours. Wowing your clients with your brilliant insights. And, unlike startup entrepreneurship, there is no venture capital to raise or boards to report to. It’s the life!

But how do you get started? And, more importantly, how do you sustain yourself doing consulting for a living?

I am often asked for advice about how to be a full time consultant, by close friends and new acquaintances alike. Not just how to freelance (though, that is part of the puzzle). How to make an actual business out of consulting.

I have been consulting a long time. In fact, I have consulted for about 14 of the total 18.5 years that I have been in the tech scene: 2 years as a freelance web developer, 9 years running my own web shop, 1 year as a senior consultant at an agency, and now solo consulting again for the last 2 years under the Startup Patterns brand. So, while I have had full time roles in many startups and a few large companies along the way, consulting is kind of this default position I can take whenever I am not sure what my next move should be.

I recently had one of these advice sessions with a buddy, and he was kind enough to give me his notes from the meeting, suggesting that maybe I write it up as a new blog post. Here it is.

It Takes Time

As with all career shifts, you cannot expect to be successful overnight. For reasons that will become apparent through the sections below, to really get good at consulting and to build a reputation of being so, you will have to work hard and be patient.

If you quit your day job right now, and start working on building a full time consulting operation, expect to be under-employed for at least 6 months to a year while you design your service offering and hunt for your first anchor clients.

And you will have to quit. Just like startups, no one can do this seriously working only nights and weekends. So, don’t jump in until you have enough money in the bank to support yourself for at least 6 months.

Start As Narrowly As You Can

Consulting has a natural hierarchy built into it. The more senior you get, the more general advice you can give. But when you’re just starting, you are only hired for specific, and usually technical, problems.

That’s OK. Expect it to happen at first. You may want to be your clients go-to “Growth Strategist”, but they will probably only hire you to build them an analytics dashboard or to set up a few Facebook ads. You have to earn their trust before anyone will hand you the responsibility of “strategist”.

Start working in an extremely narrow niche that you know very well. Gradually, you can work your way out into adjacent subject areas on your way to being more of a generalist. Most consultants get business through referrals more than other channels, so you want to be known as the key person to call for that specific problem area.

Know Your Client’s Pain Intimately

In your specific niche there is a client pain. If there is no pain, there is no reason to hire you, so there certainly had better be pain.

It is your job to completely and thoroughly understand the context for that pain, and all of the possible causes, and to have a ready-made solution for addressing it. Maybe you’ll need to do some kind of assessment work first in order to diagnose the problem. That’s fine. Just make sure you’re really equipped to solve the client’s problem before you issue a proposal.

If you discover a client problem that isn’t within your niche, it can be tempting to take on the project anyway because you need the money. Don’t do it. Instead, refer the client to another consultant who specializes in the area. In the long run, your reputation will grow as someone who can be helpful with referrals even if there is no money in it for you. That’s much better than trying to take the job anyway, and then doing a less-than-stellar job because it’s not your focus.

Networking And Referrals Are Critical

We hear a lot about the importance of networking these days. For a consultant, this is not to be understated. It’s a very good possibility that you will get a significant amount of your work — once successful — from referrals. That means you need to devote a significant portion of your time to getting out and meeting new people and building that network.

Ideally, these are people in your target niche market. Or they are people who also service that market but offer complimentary services, rather then directly competing with you. Make sure that you have a clear pitch or value proposition to share with these people when they inevitably ask that classic question, “so, what do you do?” Don’t just sit there blubbering incoherently. Tell them who your clients are, what their pain is, and how you help alleviate it.

And don’t forget to also ask them what they need? Can you refer anyone to them? Can you help them find some resource or opportunity? Don’t just be a taker. Get known in your network for being a pay-it-forward type of person.

Expect to spend 20% of your working time to just networking (or public speaking, content creation, and other activities that connect you with your possible clients).

Never Take Your Eyes Off The Pipeline

As a consultant, you need to always, always, always keep your eyes on your next project. Early on in my consulting career I repeatedly made the same mistake. A large contracting gig would come up, one that required 40 hours per week, let’s say. It seemed like good work at good rates, so I took it. But then I was so busy that I didn’t have anything else lined up when the contract finally ended.

Unfortunately, if you’re working 40 hours per week, you have no time to continue to do the 20% of your time devoted to networking mentioned above. In addition to networking, you need to spend about another 20% of your time just doing business development.

By business development, I mean all of the effort required, once you actually find a prospective client, to meet with them and understand their needs, prepare and submit a proposal, and negotiate a contract. It usually takes a lot of time (if it doesn’t, something is probably off). None of that is billable time. So, you have to make sure you have bandwidth for it. And make sure you’re billing enough hours with existing clients to cover for that time.

Anchor With A Big Client, But Beware

Speaking of which, it can be tempting to take on one big client. Indeed, from a short-term financial perspective it can be great. But beware the trap of getting tied to one big client, which I wrote about elsewhere.

Paradoxically, having one or two big, reliable “anchor” clients is always nice if you can keep it balanced. Just make sure that you constrain those projects to less than half of your total billable time (not your total work time). Leave the rest of your time open for servicing other smaller newer clients that come along.

Charge More Than You Ever Thought You Could

You’re probably starting to do some math in your head. So let’s talk rates. You’ve probably surmised that I recommend only billing 60% of your total work time to clients, because you need the other 40% for networking and business development. So, if you’re like most of us, we’re talking maybe 20 hours of work in a week. That means you had better charge a rate that makes it possible for you to survive at 80 (20 hours / week x 4 weeks in a month) hours per month. Calculate that rate for yourself, and then maybe tack on another 30% for safety.

How the hell do you charge that much?! Relax. I am sure it seems like a lot of money if you’re used to working in a salaried position. But keep in mind that your tenure with your client is limited, so it’s not usually based on annual labor costs. Further, don’t forget that your employer has to pay fully-loaded costs for their employees, including benefits, facilities, PTO, and other overhead. Not to mention employer contribution of taxes. After all that is added up, consulting rates don’t seem that bad by comparison.

But taking it one step further, what if you don’t have a rate at all? What if, instead, you simply charged a project fee? Then it doesn’t matter what your hourly rate is — you no longer have one. In fact, for clients, it’s usually beneficial to have a single project with a known cost than an open ended relationship with some hourly consultant. Consider how you can solve your client’s pain reliably in a fixed cost way. That will help you immensely in the long term.

The only catch to this “value-based pricing” approach is to make sure that you can deliver on that business outcome for the fixed cost that you promised. It will probably take some time for you to figure that out, so it’s OK to work hourly until you do.

Your Competition Is The Recruiter

You may think that your competition is other consultants. But most of the time it is between hiring you as a consultant or not hiring a consultant at all.

Companies strongly prefer to solve their problems with in-house talent (talent they are already paying) if possible. For them to even consider bringing in outside expertise, there must be a truly painful problem (see above) and one that no-one inside the company has the particular expertise to solve.

Therefore, your biggest competition is really the recruiting team. If you are selling something that is easily gained by hiring a “growth hacker” or “data scientist”, you may be in trouble. Make sure that your value proposition is not something that can be easily handled by expanding the client’s hiring program to include your skill set.

Turn Your Service Into A Product

Consultant can be a dirty word in some contexts. The reason for this is long and complicated, but it comes down to the idea that usually consultants embrace problems that are hard to understand and harder to solve. And that means, in the client’s mind, an open-ended contract or retainer with variable outcomes.

You need to find ways to ensure that your client will receive a reliable positive outcome when they hire you, not just a pile of advice they may or may not use. The best way to do this is to package your consulting solutions into something that is as concrete as purchasing a product.

Turning your consulting service into a product can take many forms. But essentially, it means having a very clear context in which your package of services will operate, charging a consistent price for all of your packages, and having a repeatable, proven, and reliable process for executing your package.

The more you can reduce your client’s uncertainty around the outcomes of hiring you as a consultant, and packaging is one way, the more likely they are to be comfortable bringing you in to help.

Opportunity Is Out There

I’ve erected a lot of walls here. There are plenty of hurdles for you to jump over on your way to being a consultant. And, yes, I am doing that on purpose — not just because you’ll be competing with me! 🙂

There are many really terrible consultants out there, wasting client’s time. Some of them are extremely large operations, whose terrible work I have all to often found myself undoing. I don’t want you to just go out there and repeat what they are doing.

But if you really feel like you have something special to offer, that there is a problem area that you’re really passionate about, you can make this consulting thing work.

Good luck, and tell me how it goes!

10 Lessons for Freelancers, Contractors, and Consultants

Last summer, an opportunity for some contracted work came my way that I couldn’t turn down. I soon found myself working with a lawyer to set up an LLC, wading through paperwork and contract language, and figuring out how to buy healthcare.

Over the course of the following 9 months, I expanded what I was doing, taking on more projects. I have loved working for myself. Not enough people consider it an option. I would recommend it to anyone looking to learn more about their chosen industry, but more importantly learn about themselves and their work style.

I have learned a lot of lessons along the way. I share them here in hopes that others might consider freelancing or contracting as an option — and that, if they do, they can be prepared.

1. Get Organized

Working for yourself entails a lot of moving parts. You are your own CEO, General Counsel, admin, CFO, and so on. Fortunately, you also only have one employee to worry about — you.

Get a lawyer. Take the time to explain your goals to her. Invest time and money alike in a good working relationship with your lawyer early. Send her every single contract before you sign it.

Think through your accounting. Come March, you are going to have a headache of taxes to file. Keep good records: have a file for invoices, a document for expenses, and a drawer for receipts.

Spend time optimizing your own workflows. Think about where you want to work, when you will schedule meetings, and where those meetings will take place. Give yourself structure and build a support system as early as possible.

2. Hustle Hard

You are also in charge of your own marketing and business development. You need to source your own deals and projects to work on. This takes more time and energy than you might think.

Network. Start by trying to take every meeting that comes your way. As you become busier and find more direction, ruthlessly cut back on these — but in the early days, put yourself out there.

Come to those first meetings having researched the person or the company. Have concrete ideas and action items for how you can help. Share what you’ve been working on and thinking about.

3. Don’t Do Work For Free

Time is money. Particularly in consulting and contracting, you are directly converting your hours into your wages earned. Be protective of your time.

Knowing when to draw the line between pursuing a project to work with and starting on a formal engagement can be tricky. You obviously will need to demonstrate your value before you can expect a prospective partner to pay you, but you also can’t get caught doing too much work for free.

If you find yourself doing work for free, check in and make sure lines of communication are open about expectations and timeline.

4. Take Care of Yourself

When you are working independently, it’s easy for your days to become unstructured. Even if you are still productive and getting everything done, a lack of structure can cause you to forget some of the basic necessities…

Suddenly it’s 1pm. Your energy is dipping and every problem is just a little bit more annoying than it should be. You realize you haven’t eaten anything yet today.

This used to happen to me a lot. You’ve got to take care of yourself. And it’s not just remembering to fuel up. It is also about sleep and exercise.

Carry snacks with you. Stop for lunch. Set a time every night when you stop doing work. Block off periods in your calendar for workouts or down time. Whatever it is, stay just as disciplined about your health and sanity as you are about your work.

5. Find Support

You don’t realize how much you interact with and rely on coworkers until you don’t have them. Think of the time you caught your coworker’s eye in the middle of a meeting and suppressed a laugh. Or the time you texted your coworker at 7am upon waking up with a fever, asking him to cover for you in your big meeting at that afternoon.

You don’t get any of that anymore.

This is why it’s so important to find support — both in and out of your industry.

I have been very lucky to have a network of a few close friends who work directly in my industry who have turned into my trusted confidants, my advisors, and my mentors. These people understand the field I work in. They know the players. They can make introductions and they can course correct me. They have been my biggest proponents and gentlest critics.

I have also had several incredible friends outside of my industry on speed-dial. For 9 months, they have put up with me pinging them urgent sanity-check questions or bouncing hair-brained ideas off of them. They have kept me balanced in more ways than they know.

6. Turn Off

On that note, it’s important to maintain balance in your life.

It’s easy when you are working for yourself to be “on” 24/7. It doesn’t help when the people you are working with are founders and entrepreneurs who also don’t turn off.

But this can result in you zooming in, closer and closer to the frame — to the point where you lose perspective and your work suffers.

Force yourself to turn off. Have balance and hobbies. Do things that make you stop thinking about work altogether. This might be a sport or athletic activity. It might be spending time with family and friends who have no idea what you do. It might be as simple as listening to music. Whatever it is, find it and do it. Your work will be better as a result.

7. Have Direction

This is one I wish I had figured out earlier. I love being a little bit all over the place, with my hands in several different projects. This, I thought, was one of the benefits of being a freelancer.

This is fine, but if you don’t have a narrow theme or focus you will find yourself context-switching constantly. There is a massive cognitive load that comes with context-switching. Don’t do this to yourself.

Pick a niche or a theme and become the go-to person for that one tiny thing. This will benefit your individual brand. It will enable you to feel like you have a consistent identity. Most of all, it will allow you to tap into the synergies between the various projects you are working on, rather than getting pulled in 5 different directions.

8. Say No

Once you are in the flow of work, say no. There is a change that will occur at some point when you are happy with the amount of work you have on your plate. Before you even reach this point, you have to start saying no all the time.

Say no to meetings.

Say no to that 11:30pm Skype call with the maybe-interesting project in Asia.

Say no to the 5:30am follow up phone call with the team in Europe.

Say no to people who want to pick your brain.

Definitely say no to conference invitations.

Say no to meetings with investors looking for dealflow.

Say no to the people trying to hire you.

Say no to projects you don’t immediately want to work with.

Contracting, even more than in other jobs, is the practice of transforming your time into money. In order to do this effectively, you have to say no a lot.

This is emotionally exhausting. You are constantly disappointing people. Be gentle with yourself.

9. Pay Tuition

When I worked in trading, there was a fable that went around. A junior kid had mistakenly bought 100 million bonds when he meant to sell. The position immediately went against him to the tune of a million dollars.

Head hanging, he followed his manager into a glass office. He apologized and said he understood that he should probably pack up his things. His manager raised her eyebrows and replied, “What are you talking about? I just paid a million dollars of tuition on you. You’ve learned the lesson. You’re never going to make that mistake again.”

When you work for yourself, you are paying your own tuition. Accept early that you are going to pay it all the time. You’ll pay it by going to meetings that don’t lead you anywhere. You’ll pay it by doing work you never get compensated for. You’ll pay it by misunderstanding the terms of an agreement. You’ll pay it by not having researched a project well enough before signing on.

Make mistakes. Pay tuition. Understand that it’s part of the process.

10. Own It

When you are working for yourself, most people don’t understand. You have to explain it a lot. This leads you to constantly question the decision.

Sometimes people are just genuinely curious. “But what does that mean? What do you actually do?” You will get this all the time.

Sometimes people have good intentions and are just trying to give you advice. “In order to grow your career, you should really be building something,” they will say. Or they might offer, “that’s not a good way to make money long term.” They’ll tell you that you should settle down and find full time work. Sometimes they are saying this because they are trying to hire you. Other times they are genuinely concerned. It doesn’t matter. It will send you into an existential spiral about what you are doing with your life.

It will become a voice inside your head that keeps you up at night. It might come from someone you really respected. It might come from people you used to work with. Their confusion, and your own self-doubt, will sting in a way you can’t prepare for.

You have to remember that you chose this path not because you didn’t have any options, but because you knew you could create even more options for yourself. You need to remember that the work you are doing is valuable and legitimate, even if many people don’t understand why you’ve chosen this path. You need to look back at who you were or what you were doing six months ago and remember how much you’ve shipped.

Own the fact that you work for yourself, that it’s not conventional, and that you are forging your own path. I can promise you one thing: you will learn a lot along the way.

SMM starter pack, part 1: content management

For whom this article is: your business is present in the Web, you post a particular content on your website, you have traffic which brings you leads, and you’re on the fence regarding developing the company’s pages in social networks. Yes, we all have been there, and we all have our reasons to go to the social networks. Whatever goals are, at first companies have doubts about whether it’s worth it or not.

This process — social media marketing (SMM) — can be less painful to implement with our approach. Back then we had a lack of marketing human resources and a lack of time. Having been experimenting for more than a year and a half, we have built the SMM processes the way they take as little time and money as possible. After reading, you’ll understand how to kick off your SMM processes fast.

In the part 1 we will consider content creation and its management, in part 2 we will come over content promotion.


How to manage SMM if you are tight on budget and time

Define the main aspects

Important note: don’t forget to align your SMM strategy with an overall marketing strategy for your business.

Answer all your “whys”, “whats”, wheres”. Why go for SMM — what are your goals? To drive traffic, to get leads, to raise awareness about oneself? How will you measure the results?

Remember that each goal must be adjusted to our beloved S.M.A.R.T. goal setting model.

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

For example, my goal is to drive traffic from Twitter to my website. In one year, I want to get N thousand sessions from Twitter. I have enough resources to reach this goal on time.

Address the table 1 at the end of this block and fill in the gaps: a platform, its goal and its KPI.


WHAT AUDIENCES WILL YOU TARGET TO REACH YOUR GOALS?

If you already know whom you have to target on social media — awesome. If not — it’s not a big deal, we are here to help you.

First at all, look at your current customer base and detach the common characteristics. That will help you comprehend who’s already interested in your product/service.

Secondly, have a look at your competitors and examine whom they serve. It’s crucial to comprehend the simple fact: your competitors are not only those who sell the same goods/services. But it’s also the services and goods that satisfy the same need or desire.

For example, such a desire as to have fun can be satisfied by many means: one can drop by a cinema, visit a cafe, have a stroll around a park. Feel the difference of means? Do you feel that a goal is the same though?

Once you understand that, you can discover other groups of potential customers. That is how you find new target audiences. Read more about 3 types of noncustomers at the Blue Ocean Strategy book.

Thirdly, determine your buyer persona. Consider at least the following characteristics:

  • Gender
  • Salary
  • Education
  • Location
  • Age
  • Pain points
  • Goals
  • What types of content/promotion they like/dislike
  • Fears/motivations
  • Common objections during the sales processes
  • What platform you expect them to find at
  • Job title (if applicable)
  • Company size and industry (if applicable)
  • Title/ details of role (if applicable)

Bear in mind that those characteristics listed in no particular order, some can be omitted at all depending on your service/product.

How to check that you chose a relevant audience? Here are a few check-questions:

  • Can I reach this audience?
  • Will they really benefit from my service/product?
  • Am I able to deliver my message properly?
  • Can they afford it?

If you answered “no” to any of the questions, reevaluate the audience characteristics.


TRAFFIC SOURCES: WHERE DOES YOUR TARGET AUDIENCE DWELL?

List the social networks and other channels where you think your audience might be. If you have tried promoting in the networks before, refer to your website analytics. Don’t worry: if these sources don’t perform well, we’ll review our tactics and platforms of presence.

For example, during the last year, we got 12% of our audience from the social networks. If we dig deeper into Google Analytics, we will find out from what sources we got these people.

The channels of traffic, 2017

Important: you should put a possibility to reach a particular audience first. Think of it: you may know what to offer but you won’t be able to find/reach those who need it. The book “Blue Ocean Strategy” may be of a great help if you struggle finding your audience or selling a current product/service to existing audiences. But this time we’ll omit it.


CONTENT DISTRIBUTED: WHAT CONTENT WILL MAKE YOUR TARGET AUDIENCE DO WHAT YOU NEED ON THE PLATFORMS OF YOUR PRESENCE?

If you have worked in social networks before — cool, you have better or worse statistics to start with. If you don’t have anything, inspect your competitors profiles: what topics do they cover? How often? What types of content do they use?

Bear in mind, that one type of content can be totally fine and totally inappropriate in two different networks. Say, it’s fine to post short videos and GIFs on Twitter and Facebook, but don’t you dare doing it on LinkedIn.

Detach several topics that seem to drive engagement and visible result: these are the ones that gain likes, comments, shares. Remember: you never know what really works for your competitors before you test hypotheses yourself.

Fill out the rest of the gaps in the table 1.

Table 1: answering the main questions


SCHEDULE IT

The next step is to make a content plan basing on all the above: this time you have to schedule all the topics within a week and set up the best time. Use the statistics about the best time for posting: it’s better than nothing and later you’ll adjust the time. We suggest referring to HubSpot statistics first.

HootSuite can be used for delayed posting; internal analytics of social networks will give you valuable insights on your content performance in terms of time, clicks, likes, engagement. Bonus: audiense.com can help you to get insights on your Twitter audience. A trial period is available!

Are we done yet? Cool. Fill in the gaps in the table 2 and receive our congratulations: you’ve just created your first content plan. Let’s proceed to the next step.

Table 2: a draft of a content plan


Define how you’ll address a target audience

If you have done everything listed above, now you understand:

  • What profit the presence in social networks will bring you
  • Who these people who will help you achieve your goals are
  • Where they dwell
  • What content they react on

We are all set to start writing..or not? Of course, we are not. The thing that many of us tend to forget or just let it slip through fingers is a tone of voice.

The tone of voice is a way you address your target audience and tell them about your company’s values. It defines:

  • Vocabulary. Yes, we are deadly serious: you must define the complexity of your tone depending on the audience of interest. It’s clear as a day that you would speak to teenagers in a different manner than you’d speak to university professors. Any special terms usage? Any trendy and catchy words?
  • A mood of your content (serious, playful, sarcastic, etc). Align it with the vocabulary.
  • Visuals. All content of yours must be recognizable and designed in the same style. In the beginning of the article, you can see the example of visuals that we use on our website. The pic below is used across social media networks: LinkedIn, Twitter, Facebook (each has its own size). We use free stock photos and slightly change them with the addition of a content title, an address of a company profile, and our logo.

A tone of voice: visuals for the social networks

Cheap, fast, and consistent. Currently, we’re in the transition to a new website’s style, so the graphic pics will be the history soon.

  • Call-to-action features. Get back to your goals — how does your content make people do what you want? Implement CTAs into your posts in social nets: it can be a link to your website, for example.
  • Specifics: does the platform have special features you may like to use? Twitter uses hashtags actively, LinkedIn sponsored posts allows to insert the “Follow” button into content, the same applies to Facebook. List all such things.

Another reason why a tone of voice is useful is that it helps you control content creation: once it is defined and all the parts of a good post are articulated, you may delegate this process almost to anybody in your marketing team.

Let’s observe what we’ve done so far.

  • We defined the goals of presence in social networks
  • We understood who are these people who will help achieve the goals
  • We learned where they dwell
  • We discovered what content they react on
  • We came up with a draft of a content plan
  • We defined the tone of voice and set how posts at social networks should sound and look like

The SMM starter pack is ready. You got rid of chaos and can start posting.

Give your content plan a try, collect data on its performance (remember, we were talking about internal admin dashboards of social networks and Google Analytics). Once you completed this task, get back to our website and read the part 2: content promotion.


Source: medium starter-pack

Originally posted at the ADCI Solutions website.

SEXUAL SECRETS OF WOMEN THAT WANTS TO SNATCH YOUR HUSBAND

Lots of women are losing their husbands to strange women out there and most women are yet to know what these men really see in these women that make them to get glued to them despite the facts that they know that these women are more expensive and most are full of sexual transmitted diseases.

Busola Olumide took his time off then put this together and Elijah Padi helped edit it. Theis is what they had to say thereafter:
Hi wives, you need to know the sexual secrets of these faceless women, sorry they are better than you in the bed, you need to step up to match up with them and beat them in their dirty games. Take your time to read this and get your husband back.

1) THEY UNDERSTAND THE SEXUAL WEAKNESS OF MEN:
They understand that one of the weaknesses of most men is sex and they make good use of this. Wives are careless about this, instead of using sex to create intimacy with their husbands; they use it to create animosity, anger, bitterness between them and their husbands.

WHAT TO DO:
Use sex as a tool of love to create intimacy in your marriage, don’t use sex to destroy your marriage, use it to build it.
The time for sex is not time to ask for money.

2) THEY KISS LIKE MAD:
In a report, most married men reported that their wives hate kissing; they said it is difficult to get a decent kiss from their wives. Strange women are experts in this area they use kissing as a weapon.

WHAT TO DO:
Don’t turn kissing to wresting in your marriage, stop been local. Kiss your husband even when he is not expecting it.

3) THEY USE KILLER UNDERWEAR:
A man said he hates to see his wife in panties because according to him, she always looks like a wrestler. Lots of wives are like this, they are fond of wearing pants whose colors are different from their bras, looking like a rainbow, with dirty pants, outdated underwear, bra that looks like tarpaulin, wearing of boxers that is meant for men, wearing of knickers and tying of wrapper to bed. Strange women are creative in this regard they are fond of using neat, sexy panties and bra. They always balance colors under there.

WHAT TO DO:
Wives wake up, fashion starts form under, not from head gear or rope sieve bag, the real fashion is looking sexy when you undress before your husband.

4) THEY USE KILLER NIGHTIE:
Strange women not only wear sexy underwear, they also wear killer nighties. While wives dress to bed and look like a soldier in bed, strange women dress to capture the man even before getting to bed

WHAT TO DO:
When you are going out dress up, when you are going to bed dress down. Dress to capture the imagination of your husband, get very sexy, nasty nightie for your husband’s eyes only. Men are moved by what they see, let your husband she the angel in you

5) THEY SEE SEX AS A SERIOUS BUSINESS:
You see it as a chore, you see it as dirty, you even wish it is removed from marriage, it never cross your mind. But for these strange ladies, they see sex as a serious business and do everything to keep their clients and customers. They use all marketing strategies, branding, product, packaging, marketing and advertisement.

WHAT TO DO:
Begin to see sex as a serious business, rebrand yourself, repackage yourself because you are the real product.

6) THEY TREAT SEX AS FOOD OF MEN:
Wives are fond of saying “Is it food?” What a foolish statement! It’s not food, it’s more than that, in fact “na holy food” Strange women’s are aware of the fact that men see sex as food and they serve it hot and better

WHAT TO DO:
Get into the fray, treat it as the food of your husband. Serve it better than before, never say, “is it food?” again in your life, it is more than that

7) SEX IS IN THEIR MIND: Babies, house cleaning, cooking, nd washing are in the mind of wives; sex is never in their minds, they never think of it, but away women put it in their mind and their body is ready no wonder they hardly look tired for it.

WHAT TO DO:
At least two or three time a week, put sex in your to-do list, put it in your mind and see how your marriage turns to be

8) THEY PLAN FOR SEX: Strange women plan for sex the way you plan for your cooking; they look forward to it and carry their catch along in their plans.

WHAT TO DO:
Plan for sex in your marriage; don’t make it your husband’s affairs to plan for sex in your marriage. Let it be part of your schedule.

9) THEY SET TABLE FOR SEX: Strange women do set table for great sex, soft music, blue light, candle light, perfumed bed, velvet bed sheet, sexy outlook, slippery fingers. Do you still wonder why men are running to them?

WHAT TO DO:
Begin to set table for sex in your marriage, be creative, surprise your husband with sexy outlook when he arrives from work. Children are already in bed, you look “Smatching”, the whole house look romantic, soft music, dinner with candle light, Hug by the door and kiss on the lips. Who says your husband will not rush home tomorrow.

10) THEY ARE VERY ROMANTIC:
Romance is a strange thing to some women, the away women don’t joke about it, they are experts in this. Whole lots of wives are romantically bankrupt but strange women are professional in it. Men loves romantic women and strange women know this.

WHAT TO DO:
become romantic, marriage is a love affair, don’t allow motherhood and wifehood destroy your girlish instinct. Be romantic.

11) THEY FLIRT WITH THEIR MEN:
Strange women are not only romantic, they are flirty. they give “come and do” eye contact, if you sit with them on a table they make sure their legs touch yours, they put hands on men’s shoulders and touch men’s Legs as they discus. They greet men with a good smile, they laugh excessively to men’s dry jokes. All these signal immoral men understand perfectly and they quickly go for them.

WORK TO DO:
Get flirty with your husband, hold his hands in the public, place your head on him when in a bus, touch his legs as you talk, sit close to him and sure make your body touches his own, hold him longer when hugging, he is your husband girl, get flirty with him.

12) THE ARE SEDUCTIVE: Strange women are not only romantic they are flirty, they are not only flirty they are seductive. They dress seductively, expose their cleavages, show their panties, wear very tight cloths that shows their pant lines and curves, open their Laps for careless men to see what is there. This is what your husband face daily, though he may not get home to tell you what girls in the office are doing to him, you need to know this and get it right at home, with right and what I call holy seduction. This I mean you counter them by seducing your husband regularly, this may keep him to you.

WORK TO DO:
Get seductive with your husband; stop pretending that you hate sex. Work round the house half naked when you are alone with him, bath with bathroom door open when alone with him, go ahead win your husband spirit soul and body.

13) THEY MAKE GREAT USE OF PERFUME:
Strange women use expensive perfumes, they smell nice to attract men.

WORK TO DO: Make sure you smell nice too, men’s sense of smell is very good, take advantage of this, capture your husband.

14) THEY MAKE MEN FEEL WANTED:
Strange Women do make men feel wanted, honored and welcome by their attitude, cooperation and involvement in the bedroom. The opposite is the case with wives; they make men look foolish for asking for sex, they make their husbands fight or struggle for it, what a mistake!

WHAT TO DO:
Treat your husband with honor, let him feel wanted, accepted and loved. If he touches you encourage him and touch him too

15) THEY USE THEIR BREASTS TO THE MAXIMUM:
Most wives are fond of fighting their husbands for touching their breast, but strange women will never do that, they make good use of this to capture men, they know that most men can be captured by women’s breast, so they dress to show cleavage, half of their breast, they wear clothing that shows their nipples, they go for breast enhancement, they go out bra less, you see the women that are after your husband are very desperate, you can’t afford to be careless.

WHAT TO DO:
Don’t ever fight your husband again for touching your breast, it is not for the baby, the baby is a tenant, it’s for the Daddy, it is not for decoration, make use of it to keep your husband.

16) THEY COOK GREAT MEALS:
Strange women also know how to cook great meal for men before sleeping with them. They know that men love food and if a man loves your food he is likely going to like your body.

WHAT TO DO:
Never commit your husband meals in to the hands of your maids; you will likely regret this later. Be a great cook if you don’t want to cook your marriage.