SMM starter pack, part 1: content management

For whom this article is: your business is present in the Web, you post a particular content on your website, you have traffic which brings you leads, and you’re on the fence regarding developing the company’s pages in social networks. Yes, we all have been there, and we all have our reasons to go to the social networks. Whatever goals are, at first companies have doubts about whether it’s worth it or not.

This process — social media marketing (SMM) — can be less painful to implement with our approach. Back then we had a lack of marketing human resources and a lack of time. Having been experimenting for more than a year and a half, we have built the SMM processes the way they take as little time and money as possible. After reading, you’ll understand how to kick off your SMM processes fast.

In the part 1 we will consider content creation and its management, in part 2 we will come over content promotion.


How to manage SMM if you are tight on budget and time

Define the main aspects

Important note: don’t forget to align your SMM strategy with an overall marketing strategy for your business.

Answer all your “whys”, “whats”, wheres”. Why go for SMM — what are your goals? To drive traffic, to get leads, to raise awareness about oneself? How will you measure the results?

Remember that each goal must be adjusted to our beloved S.M.A.R.T. goal setting model.

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

For example, my goal is to drive traffic from Twitter to my website. In one year, I want to get N thousand sessions from Twitter. I have enough resources to reach this goal on time.

Address the table 1 at the end of this block and fill in the gaps: a platform, its goal and its KPI.


WHAT AUDIENCES WILL YOU TARGET TO REACH YOUR GOALS?

If you already know whom you have to target on social media — awesome. If not — it’s not a big deal, we are here to help you.

First at all, look at your current customer base and detach the common characteristics. That will help you comprehend who’s already interested in your product/service.

Secondly, have a look at your competitors and examine whom they serve. It’s crucial to comprehend the simple fact: your competitors are not only those who sell the same goods/services. But it’s also the services and goods that satisfy the same need or desire.

For example, such a desire as to have fun can be satisfied by many means: one can drop by a cinema, visit a cafe, have a stroll around a park. Feel the difference of means? Do you feel that a goal is the same though?

Once you understand that, you can discover other groups of potential customers. That is how you find new target audiences. Read more about 3 types of noncustomers at the Blue Ocean Strategy book.

Thirdly, determine your buyer persona. Consider at least the following characteristics:

  • Gender
  • Salary
  • Education
  • Location
  • Age
  • Pain points
  • Goals
  • What types of content/promotion they like/dislike
  • Fears/motivations
  • Common objections during the sales processes
  • What platform you expect them to find at
  • Job title (if applicable)
  • Company size and industry (if applicable)
  • Title/ details of role (if applicable)

Bear in mind that those characteristics listed in no particular order, some can be omitted at all depending on your service/product.

How to check that you chose a relevant audience? Here are a few check-questions:

  • Can I reach this audience?
  • Will they really benefit from my service/product?
  • Am I able to deliver my message properly?
  • Can they afford it?

If you answered “no” to any of the questions, reevaluate the audience characteristics.


TRAFFIC SOURCES: WHERE DOES YOUR TARGET AUDIENCE DWELL?

List the social networks and other channels where you think your audience might be. If you have tried promoting in the networks before, refer to your website analytics. Don’t worry: if these sources don’t perform well, we’ll review our tactics and platforms of presence.

For example, during the last year, we got 12% of our audience from the social networks. If we dig deeper into Google Analytics, we will find out from what sources we got these people.

The channels of traffic, 2017

Important: you should put a possibility to reach a particular audience first. Think of it: you may know what to offer but you won’t be able to find/reach those who need it. The book “Blue Ocean Strategy” may be of a great help if you struggle finding your audience or selling a current product/service to existing audiences. But this time we’ll omit it.


CONTENT DISTRIBUTED: WHAT CONTENT WILL MAKE YOUR TARGET AUDIENCE DO WHAT YOU NEED ON THE PLATFORMS OF YOUR PRESENCE?

If you have worked in social networks before — cool, you have better or worse statistics to start with. If you don’t have anything, inspect your competitors profiles: what topics do they cover? How often? What types of content do they use?

Bear in mind, that one type of content can be totally fine and totally inappropriate in two different networks. Say, it’s fine to post short videos and GIFs on Twitter and Facebook, but don’t you dare doing it on LinkedIn.

Detach several topics that seem to drive engagement and visible result: these are the ones that gain likes, comments, shares. Remember: you never know what really works for your competitors before you test hypotheses yourself.

Fill out the rest of the gaps in the table 1.

Table 1: answering the main questions


SCHEDULE IT

The next step is to make a content plan basing on all the above: this time you have to schedule all the topics within a week and set up the best time. Use the statistics about the best time for posting: it’s better than nothing and later you’ll adjust the time. We suggest referring to HubSpot statistics first.

HootSuite can be used for delayed posting; internal analytics of social networks will give you valuable insights on your content performance in terms of time, clicks, likes, engagement. Bonus: audiense.com can help you to get insights on your Twitter audience. A trial period is available!

Are we done yet? Cool. Fill in the gaps in the table 2 and receive our congratulations: you’ve just created your first content plan. Let’s proceed to the next step.

Table 2: a draft of a content plan


Define how you’ll address a target audience

If you have done everything listed above, now you understand:

  • What profit the presence in social networks will bring you
  • Who these people who will help you achieve your goals are
  • Where they dwell
  • What content they react on

We are all set to start writing..or not? Of course, we are not. The thing that many of us tend to forget or just let it slip through fingers is a tone of voice.

The tone of voice is a way you address your target audience and tell them about your company’s values. It defines:

  • Vocabulary. Yes, we are deadly serious: you must define the complexity of your tone depending on the audience of interest. It’s clear as a day that you would speak to teenagers in a different manner than you’d speak to university professors. Any special terms usage? Any trendy and catchy words?
  • A mood of your content (serious, playful, sarcastic, etc). Align it with the vocabulary.
  • Visuals. All content of yours must be recognizable and designed in the same style. In the beginning of the article, you can see the example of visuals that we use on our website. The pic below is used across social media networks: LinkedIn, Twitter, Facebook (each has its own size). We use free stock photos and slightly change them with the addition of a content title, an address of a company profile, and our logo.

A tone of voice: visuals for the social networks

Cheap, fast, and consistent. Currently, we’re in the transition to a new website’s style, so the graphic pics will be the history soon.

  • Call-to-action features. Get back to your goals — how does your content make people do what you want? Implement CTAs into your posts in social nets: it can be a link to your website, for example.
  • Specifics: does the platform have special features you may like to use? Twitter uses hashtags actively, LinkedIn sponsored posts allows to insert the “Follow” button into content, the same applies to Facebook. List all such things.

Another reason why a tone of voice is useful is that it helps you control content creation: once it is defined and all the parts of a good post are articulated, you may delegate this process almost to anybody in your marketing team.

Let’s observe what we’ve done so far.

  • We defined the goals of presence in social networks
  • We understood who are these people who will help achieve the goals
  • We learned where they dwell
  • We discovered what content they react on
  • We came up with a draft of a content plan
  • We defined the tone of voice and set how posts at social networks should sound and look like

The SMM starter pack is ready. You got rid of chaos and can start posting.

Give your content plan a try, collect data on its performance (remember, we were talking about internal admin dashboards of social networks and Google Analytics). Once you completed this task, get back to our website and read the part 2: content promotion.


Source: medium starter-pack

Originally posted at the ADCI Solutions website.

SEXUAL SECRETS OF WOMEN THAT WANTS TO SNATCH YOUR HUSBAND

Lots of women are losing their husbands to strange women out there and most women are yet to know what these men really see in these women that make them to get glued to them despite the facts that they know that these women are more expensive and most are full of sexual transmitted diseases.

Busola Olumide took his time off then put this together and Elijah Padi helped edit it. Theis is what they had to say thereafter:
Hi wives, you need to know the sexual secrets of these faceless women, sorry they are better than you in the bed, you need to step up to match up with them and beat them in their dirty games. Take your time to read this and get your husband back.

1) THEY UNDERSTAND THE SEXUAL WEAKNESS OF MEN:
They understand that one of the weaknesses of most men is sex and they make good use of this. Wives are careless about this, instead of using sex to create intimacy with their husbands; they use it to create animosity, anger, bitterness between them and their husbands.

WHAT TO DO:
Use sex as a tool of love to create intimacy in your marriage, don’t use sex to destroy your marriage, use it to build it.
The time for sex is not time to ask for money.

2) THEY KISS LIKE MAD:
In a report, most married men reported that their wives hate kissing; they said it is difficult to get a decent kiss from their wives. Strange women are experts in this area they use kissing as a weapon.

WHAT TO DO:
Don’t turn kissing to wresting in your marriage, stop been local. Kiss your husband even when he is not expecting it.

3) THEY USE KILLER UNDERWEAR:
A man said he hates to see his wife in panties because according to him, she always looks like a wrestler. Lots of wives are like this, they are fond of wearing pants whose colors are different from their bras, looking like a rainbow, with dirty pants, outdated underwear, bra that looks like tarpaulin, wearing of boxers that is meant for men, wearing of knickers and tying of wrapper to bed. Strange women are creative in this regard they are fond of using neat, sexy panties and bra. They always balance colors under there.

WHAT TO DO:
Wives wake up, fashion starts form under, not from head gear or rope sieve bag, the real fashion is looking sexy when you undress before your husband.

4) THEY USE KILLER NIGHTIE:
Strange women not only wear sexy underwear, they also wear killer nighties. While wives dress to bed and look like a soldier in bed, strange women dress to capture the man even before getting to bed

WHAT TO DO:
When you are going out dress up, when you are going to bed dress down. Dress to capture the imagination of your husband, get very sexy, nasty nightie for your husband’s eyes only. Men are moved by what they see, let your husband she the angel in you

5) THEY SEE SEX AS A SERIOUS BUSINESS:
You see it as a chore, you see it as dirty, you even wish it is removed from marriage, it never cross your mind. But for these strange ladies, they see sex as a serious business and do everything to keep their clients and customers. They use all marketing strategies, branding, product, packaging, marketing and advertisement.

WHAT TO DO:
Begin to see sex as a serious business, rebrand yourself, repackage yourself because you are the real product.

6) THEY TREAT SEX AS FOOD OF MEN:
Wives are fond of saying “Is it food?” What a foolish statement! It’s not food, it’s more than that, in fact “na holy food” Strange women’s are aware of the fact that men see sex as food and they serve it hot and better

WHAT TO DO:
Get into the fray, treat it as the food of your husband. Serve it better than before, never say, “is it food?” again in your life, it is more than that

7) SEX IS IN THEIR MIND: Babies, house cleaning, cooking, nd washing are in the mind of wives; sex is never in their minds, they never think of it, but away women put it in their mind and their body is ready no wonder they hardly look tired for it.

WHAT TO DO:
At least two or three time a week, put sex in your to-do list, put it in your mind and see how your marriage turns to be

8) THEY PLAN FOR SEX: Strange women plan for sex the way you plan for your cooking; they look forward to it and carry their catch along in their plans.

WHAT TO DO:
Plan for sex in your marriage; don’t make it your husband’s affairs to plan for sex in your marriage. Let it be part of your schedule.

9) THEY SET TABLE FOR SEX: Strange women do set table for great sex, soft music, blue light, candle light, perfumed bed, velvet bed sheet, sexy outlook, slippery fingers. Do you still wonder why men are running to them?

WHAT TO DO:
Begin to set table for sex in your marriage, be creative, surprise your husband with sexy outlook when he arrives from work. Children are already in bed, you look “Smatching”, the whole house look romantic, soft music, dinner with candle light, Hug by the door and kiss on the lips. Who says your husband will not rush home tomorrow.

10) THEY ARE VERY ROMANTIC:
Romance is a strange thing to some women, the away women don’t joke about it, they are experts in this. Whole lots of wives are romantically bankrupt but strange women are professional in it. Men loves romantic women and strange women know this.

WHAT TO DO:
become romantic, marriage is a love affair, don’t allow motherhood and wifehood destroy your girlish instinct. Be romantic.

11) THEY FLIRT WITH THEIR MEN:
Strange women are not only romantic, they are flirty. they give “come and do” eye contact, if you sit with them on a table they make sure their legs touch yours, they put hands on men’s shoulders and touch men’s Legs as they discus. They greet men with a good smile, they laugh excessively to men’s dry jokes. All these signal immoral men understand perfectly and they quickly go for them.

WORK TO DO:
Get flirty with your husband, hold his hands in the public, place your head on him when in a bus, touch his legs as you talk, sit close to him and sure make your body touches his own, hold him longer when hugging, he is your husband girl, get flirty with him.

12) THE ARE SEDUCTIVE: Strange women are not only romantic they are flirty, they are not only flirty they are seductive. They dress seductively, expose their cleavages, show their panties, wear very tight cloths that shows their pant lines and curves, open their Laps for careless men to see what is there. This is what your husband face daily, though he may not get home to tell you what girls in the office are doing to him, you need to know this and get it right at home, with right and what I call holy seduction. This I mean you counter them by seducing your husband regularly, this may keep him to you.

WORK TO DO:
Get seductive with your husband; stop pretending that you hate sex. Work round the house half naked when you are alone with him, bath with bathroom door open when alone with him, go ahead win your husband spirit soul and body.

13) THEY MAKE GREAT USE OF PERFUME:
Strange women use expensive perfumes, they smell nice to attract men.

WORK TO DO: Make sure you smell nice too, men’s sense of smell is very good, take advantage of this, capture your husband.

14) THEY MAKE MEN FEEL WANTED:
Strange Women do make men feel wanted, honored and welcome by their attitude, cooperation and involvement in the bedroom. The opposite is the case with wives; they make men look foolish for asking for sex, they make their husbands fight or struggle for it, what a mistake!

WHAT TO DO:
Treat your husband with honor, let him feel wanted, accepted and loved. If he touches you encourage him and touch him too

15) THEY USE THEIR BREASTS TO THE MAXIMUM:
Most wives are fond of fighting their husbands for touching their breast, but strange women will never do that, they make good use of this to capture men, they know that most men can be captured by women’s breast, so they dress to show cleavage, half of their breast, they wear clothing that shows their nipples, they go for breast enhancement, they go out bra less, you see the women that are after your husband are very desperate, you can’t afford to be careless.

WHAT TO DO:
Don’t ever fight your husband again for touching your breast, it is not for the baby, the baby is a tenant, it’s for the Daddy, it is not for decoration, make use of it to keep your husband.

16) THEY COOK GREAT MEALS:
Strange women also know how to cook great meal for men before sleeping with them. They know that men love food and if a man loves your food he is likely going to like your body.

WHAT TO DO:
Never commit your husband meals in to the hands of your maids; you will likely regret this later. Be a great cook if you don’t want to cook your marriage.